Privacy Policy (EN)

SBS Digital Holdings Bhd and its group of companies (collectively known as “SBS Group” or the “Group”) are committed to maintaining the highest standards of corporate governance. We prioritize ethical standards and compliance with laws across all jurisdictions where the Group operates. This commitment ensures transparency, accountability, and integrity in our business practices. Our Privacy and Policy further outline how we handle personal information, prioritizing the privacy of individuals using our services.

This Privacy Policy will be formulated in both English and Bahasa Malaysia. In case of any disparity between the English version and the Bahasa Malaysia version of this notice, the English rendition will take precedence over the Bahasa Malaysia version.

Personal Information

Personal information refers to information that is connected to a User’s name, and may include things such as a User’s email address, mailing address, telephone number, demographic information, bank account and payment information.

We will/may collect personal data about you:
– When you register and/or use our Services or Site, or open an account with us;
– When you submit any form, including, but not limited to, application forms or other forms relating to any of our products and services, whether online or by way of a physical form;
– When you enter into any agreement or provide other documentation or information in respect of your interactions with us, or when you use our products and services;
– When you interact with us, such as via telephone calls (which may be recorded), letters, fax, face-to-face meetings, social media platforms and emails;
– When you use our electronic services, or interact with us via our application or use services on our website. This includes, without limitation, through cookies which we may deploy when you interact with our application or website;
– When you carry out transactions through our Services;
– When you provide us with feedback or complaints;
– When you submit your personal data to us for any reason.

How We Use of Your Personal Information

SBS Group collects and uses your personal information to operate and improve our sites, to process your transactions, to provide customer service, to perform research and analysis aimed at improving our product, services and technologies, and to display content that is customised to your interest and preferences.

How We Protect Personal Information

We use reasonable measures to help prevent personal information from becoming disclosed to individuals who are not described in this policy. While SBS Group attempts to protect the information in our possession, no security system in perfect and SBS Group cannot promise that information about you will remain secure in all circumstances.

How We Sharing of Your Personal Information

Except as disclosed in this privacy policy, SBS Group does not shares your personal information with any outside partners. We may share your personal information within our corporate group, including with our subsidiaries and divisions, all of whom may use your information for the purpose disclosed herein.

Retention Principle

We will retain your Personal Data for the duration required by applicable legal obligations or as necessary to fulfil any requested services or the purposes outlined in this Privacy Policy. Typically, your Personal Data will be maintained for a period of 7 years following your most recent interaction with us to adhere to local legal requirements. If the Personal Data is no longer necessary for the aforementioned purposes, we will take reasonable measures to either destroy or de-identify the information.

SBS Group may also share a User’s personal information with third parties who advertise their products and services on the Site or other third parties who would like to send you information about their products and services.

Use of Cookies and Other Technologies

Cookies – SBS Group uses “cookies” to enable you to sign in to our services and to help personalise and improve your online experience. A cookie is a small text file that is placed on your hard drive or device. Cookies contain information, including personal information that can later be read by a web server in the domain that issued the cookies to you. The information that cookies collect includes the date and time of your visit, your registration information, and your navigational and purchase history.

Flash Cookies – Also called Local Shared Objects or “LSOs”. Flash cookies are data files similar to cookies, except that they can store more complex data. Flash cookies are used to remember setting, preferences, and usage, particularly for video, interactive gaming, and other similar services.

Web Beacons or Clear Pixel – Web beacons are small graphic images on a web page or in an email that can be used for such thing as recording the pages and advertisement that a User selects, or tracking the performance of email marketing campaigns.

Web Server Logs – Web server logs are records of activity create by the computer that delivers the webpages requested by the User’s browser. For example, a web server log may record the search term entered or the link clicked to bring a User a webpage. The web server log also may record information about a User’s browser, such as IP address and the cookies set on the browser by the server.

SBS Group participates in behavioural-based advertising. This means that a third party may use technology (e.g. a cookie) to collect information about a User’s use of the site so that they can provide advertising about products and services tailored to a User’s interest. That advertising may appear either on the Site, or on other websites.

Changes to This Privacy Policy

We reserve the right to change the terms of this Policy at any time. The “last updated” section at the top would have the latest version of the Policy.